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Hotel Management Agreements

A Hotel Management Agreement (HMA) allows owners to retain ownership and participate in their property's financial performance while entrusting day-to-day operations to an experienced hotel operator. 

Through the specialist expertise of Capstone Hotel Management, Marsden Group delivers comprehensive hotel and serviced apartment management, combining operational leadership, proven systems and commercial expertise with clear accountability for performance. 

Our flexible management agreements range from full hotel management to shared-revenue structures designed to align owner and operator interests. Owners also have the freedom to retain an existing brand, operate independently, choose white-label management, join Marsden Hotels & Resorts or partner with an approved international hotel brand. 

By tailoring both the commercial arrangement and branding approach to each asset, we provide management solutions that strengthen performance, support owner objectives and maximise long-term value.

recommended modelS

Full Hotel Management Agreements 

Under a Hotel Management Agreement, Marsden takes responsibility for managing the day-to-day hotel operation on behalf of the owner. Our experienced teams oversee the people, systems and commercial activities required to operate a successful accommodation business, supported by specialist expertise across the wider Group. Our comprehensive management services cover every aspect of hotel operations, from guest experience, financial management, budgeting and forecasting to human resources, recruitment and training. We bring together specialist expertise in revenue management, pricing strategy, corporate, wholesale and inbound sales, marketing, distribution and direct bookings. Our integrated approach also encompasses food and beverage operations, property maintenance, asset oversight, health and safety, regulatory compliance, technology, reporting and performance analysis. By bringing these functions together, we provide a coordinated approach to hotel management that connects operational delivery with commercial performance. 

A Full Hotel Management Agreement may be right for you if: 

You want to retain ownership and exposure to hotel performance while engaging an experienced operator to manage the business, people, systems and commercial strategy.

Shared Revenue & Flexible Management Agreements

For owners seeking greater flexibility, Marsden Group also offers shared-revenue and performance-linked management structures. Rather than relying solely on a conventional fixed management-fee arrangement, these models can be tailored to create closer alignment between owner and operator interests. Depending on the asset, a flexible management structure may provide greater participation in performance outcomes, cost transparency and the ability to adapt as the property develops or market conditions change. The objective is to establish a commercial relationship that supports collaboration, accountability and long-term performance. 

A Shared Revenue arrangement may be right for you if: 

You want a more flexible commercial relationship, with owner and operator interests closely aligned through a structure linked to the property's performance.